FluentPet is a science and mission-driven company that builds tools and community for catalyzing two-way communication between humans and the animals we live with. We are making it possible for people to teach their dogs and cats to "talk" with recordable sound buttons.
Launched in June of 2020, we use cognitive science based research and insights to work with humans and their animal learners to create a new shared language that will improve both of their lives. Our research and engagement with the community lets us constantly iterate and improve the FluentPet HexTile System. This allows us to continue expanding the scope of what we understand is possible when it comes to communicating with other species.
Our collaboration with nearly all of the leading online "Guides" (social media influencers) in this new category space (notably @whataboutbunny, who has 7M+ TikTok followers and nearly 1M followers on Instagram) has enabled the rapid success of our best-selling FluentPet HexTile System, achieving over $6M in sales in less than 18 months. We have been featured in the front page of the Wall Street Journal, the New York Times, and the Washington Post, as well as on most major television networks and online news sources. We will be expanding on this line up with a mobile app (to be released by December 2021) and connected hardware (scheduled for 2022), along with dozens of other SKUs developed in response to customer feedback.
Based anywhere, but preferably in US Pacific Time, the VP of Marketing (VPM) will report to the CEO, Leo Trottier, and own the overall success of the marketing function. FluentPet is a mission-driven company with ambitious growth goals. The VPM will play a critical role in driving growth and success across the department.
The VPM will inherit:
We’re seeking a marketing leader who can bring together community development, brand, and analytics, doubling down on the organic growth we've achieved, gaining an understanding of what our growth levers are, and scaling. We are looking for a creative, driven, and out of the box thinker eager to 10x-100x a hyper growth company, all while staying true to our FluentPet's mission, users, and voice.
This will be a proactive, highly energetic and self-motivated leader with proven experience marrying strategy and execution through best-in-class rollout strategies, effective team management, and strong KPI development and management. We are looking for someone that brings relevant expertise, has strong opinions, a passion for our mission, and a loud and effective voice. The VPM will be comfortable working in a digitally native, direct to consumer environment. The VPM will be a consistent advocate for both the business and the customer and will partner with cross-functional leadership to drive top and bottom-line impact.
This will be a player-coach role with a huge opportunity to build a world-class team!
Ownership and Mastery of Craft: Focused on positive outcomes. Able to deliver on commitments while installing the right amount of process to enable steady performance. Flexible in approach to deliver quality and brand excellence, in the face of high growth and unexpected twists and turns. A relentless execution expert with confidence in her/his expertise in core areas. Always learning, optimizing and improving.
Team Leadership: Passionate, high integrity leader who can grasp and drive the DNA in the field. Has a bias for the importance of talent and training, and possesses the energy, sincerity and drive to engage and build meaningful relationships grounded in trust with a diverse and distributed team. Genuinely excited to spend time in the field, with the team and customers, and always know the “pulse” of each. Balances inspiration and accountability.
Strategic Orientation and Growth/Scale Mindset: Has an ability to both develop a strategy and lead the organization in its execution. Eager to take on new challenges with open-mindedness, respecting team, peers, and leaders. Can think high and low. Possesses the intellectual horsepower/problem solving ability to lead the charge on tackling complex problems.
Collaboration and Influencing: Will have the gravitas, willingness, and ability to work effectively at all levels of the organization and able to facilitate a strong connection and partnership between Marketing, Brand Marketing and Clinical Operations. Facilitates connection and collaboration across the business. Brings the “playbook” to the table but has the flexibility and humbleness to adapt to business and stakeholder needs. Will contribute skill and experience with generosity, willing to work with anyone to drive real business impact. Balances strong quantitative and analytical skills with the emotional intelligence needed to influence organizational outcomes.
Effective Communication Skills: High integrity, no-nonsense approach. Knows how to communicate through the brand voice and at all levels of the organization. Understands how to communicate through a decentralized organization. Quick and to the point. Welcomes radical candor from above and below. An active listener.
Innovation and Entrepreneurialism: Ability to thrive in a dynamic, fast-paced environment. Relentless focus on improvement and raising the bar. Leans in harder when times are good. Balances scrappiness and execution with business maturity, prioritization and thoughtfulness. Is curious, agile, a self-starter and welcomes challenge as a conduit to improvement. Can be creative with resources and has a history of getting things done in complex environments and flat hierarchies.